A little bit of Jay Z’s sales magic must have rubbed off on Solange Knowles when she clocked him in that infamous elevator ride.
Sales of Beyoncé’s younger sister’s songs soared following widespread coverage of her videotaped attack on her rap-star brother-in-law earlier this month, according to Nielsen-SoundScan.
On May 12, the day news of the elevator fight seen ’round the world broke, Solange’s weekly sales were stuck at a pedestrian 600. Three days later, they were at 2,000. Neilsen-SoundScan did not break out which tracks fueled the postbeatdown spike.
During the same period, the singer’s streams on Spotify doubled.
Solange, 27, has never had sales success anywhere remotely close to that of her superstar older sister. Her debut, “Solo Star,” moved 112,000 copies back in 2003. It fell from the charts in just five weeks.