Timbaland Debuts His AI-Generated Artist TaTa Taktumi “Glitch x Pulse” Music Video

Timbaland is sticking to his ways by being one of the biggest advocates of using artificial intelligence in music, and now, he’s officially debuted the first release from his AI artist, TaTa Taktumi. The new single “Glitch x Pulse” arrived on Friday (Oct. 10) paired with a futuristic music video filled with dancing robots, a spaceship, and a routine by popular dance crew Jabbawockeez. The beat was produced by Timbaland, who also executive produced the video via his AI entertainment company, Stage Zero. “I pulled up in the spaceship, make a b**ch crease her facelift/ Talk my sh*t on vibrations, 808 conversations/ One on one’s on some greatness, public miseducation, all I read now is statements,” TaTa raps with intentional “glitches” in between bars. The release was met with mixed reactions from his fans. One person commented on Instagram about the perceived lack of certain critical factors, writing, “Where’s the voice inflection? The emotion? The delivery?” as someone else echoed, “This sounds so soulless.” Another top comment on IG read, “I hate that every time I see a Timbo video now my first thought is ‘Is this AI?' longtime friend and fellow producer Swizz Beatz was supportive by commenting a series of fire emojis. Co-founder of Jabbawockeez insisted everyone else was just “behind” in terms of embracing AI, writing, “Too new for people. Let them catch up. This is [fire].”

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