Rihanna’s New River Island Collection

There is still about a month to go until Rihanna's fall collection for River Island drops, but fans of the singer and her clothing line now have glossy images and a video to tide them over.
The new ad campaign features select pieces from the 80-piece collection, which combines sophisticated chic and urban glamour. The line includes camouflage and midriff-baring tops and long skirts with bold stripes, as well as intimates with "RiRi" and "G4LIFE" written on the bands.

"I literally designed everything I want to wear — exactly how I want to wear it," Rihanna, who also directed the campaign, said in a behind-the-scenes video. She added that she wanted it to give off a "New York street vibe."



The ad campaign was shot by Lachlan Bailey. It features models Tati Cotliar, Ji Hye Park, Natasha Kusakina and Milou Van Groesen, who were styled by Mel Ottenberg.


Rihanna's fall collection is scheduled to go on sale at select stores and online on Sept. 12.

On Tuesday, the "Diamonds" singer was spotted in New York showing off her toned tummy in a cropped hoodie and black "G4LIFE" skinny jeans from her line.



Now you could be a RiRi too