Queen Latifah Is The New Face Of Pantene

The rapper, actress, producer and TV host is also known as an icon of natural feminine beauty, so it's no surprise that Procter & Gamble has chosen her as its latest brand ambassador for Pantene.

The Queen will star in ad campaigns for the brand's Truly Relaxed and Truly Natural hair care lines, designed specifically for African American hair.

Queen Latifah will show off her lovely locks as the star of upcoming Pantene advertisements across TV, print, in-store and social media channels.

The 43-year-old star is no stranger to working with Procter & Gamble, as she is also a spokeswoman for the company's CoverGirl cosmetics brand.

"Queen Latifah not only exudes inner and outer beauty, but she is a brilliant business woman who shines in every aspect of her work," remarked Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble. "We believe her strong, playful personality and passion for life resonates with women."Im not even trying to be funny! But since when they wash weaves with Pantene?




SOURCE