Lady Gaga was slammed with a $10 million lawsuit Tuesday by a toy manufacturer claiming a deal it had with the singer to make a doll in her likeness turned into a bad romance.
MGA Entertainment accused Gaga and her management and licensing companies of making an eleventh-hour request to removed a voice chip from the doll, jeopardizing its delivery to stores in time for Christmas.
The toymaker claims Gaga acted in “bad faith” because she prefers the doll to come out when her new album and perfume are released in 2013.
In its Manhattan Supreme Court suit, MGA charged Gaga and her team “engaged in intentional and deliberate delays” to prevent it from meeting its summer deadline with distributors.
The company claims it has already advanced the singer’s licensing company, the Bravado International Group, $1 million for the rights to make the doll.
MGA agreed to the largest advance it’s ever made “because Lady Gaga is not only an A-list celebrity, but one of the few elite recording artists working today.”
Gaga spokesman Amanda Silverman said the singer’s lawyers have not seen the court papers.
“Lady Gaga will vigorously defend MGA's ill-conceived lawsuit and is confident that she will prevail,” Silverman said.
She said the dispute was more between MGA and Bravado, which is an arm of Gaga’s record label Universal Music Group.
“There was no legitimate reason for dragging Lady Gaga into that dispute,” Silverman said.
MGA claims it sent Gaga, whose real name is Stefani Germanotta, sample dolls in March which she was “blown away” by and that it bent over backward to accommodate the “few tweaks” she suggested.
Through an intermediary, Gaga asked that the doll’s facial structure “be more supermodel-like.”
“Think a prettier version of Gaga,” MGA officials claim they were instructed in emails. “Thin out the cheeks and sharpen the jawline. Give her more of a cat-eye and sexier, poutier lips.
“She loves the shape and build of the body,” they claim another email from Gaga’s rep noted.
They said Gaga loved the doll’s silver Grammy outfit and green crystal dress and that she also wanted to include a “Born This Way” zombie ensemble.
Gaga’s people even suggested making a doll with a removable head to reveal a bloody stump.
MGA contends it went back to the drawing board and came up with a doll to meet Gaga’s demands, but when they sent samples to her in April, she asked that its voice chip be pulled.
Gaga, the toy maker says, sent word on April 23 that she wanted shipping delayed until she was ready to release her new album.
But the company said it responded that deals had already been arranged with distributors, they were ignored or given “false and fraudulent” excuses.
In addition to damages, MGA is asking a judge to allow distribution of the doll as is.
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