Kid Cudi And ASAP Nast To Be Featured In 10x10 Off-White™ Icons Campaign

Kid Cudi and ASAP Nast are just a couple of the notable figures who have been tapped up to be a part of a new Off-White creative project. Founded by the late Virgil Abloh, the fashion brand has launched its inaugural 10x10: Off-White™ Icons Reimagined series, which sees 10 names from across music, fashion and art brought onboard to unveil a round-up of new Off-White products that will be released over the next year. The project which also includes names like Australian creative director Ava Nirui and photographer Renell Medrano is a continuation of the Off-White blueprint while creating a new playbook among different perspectives. Drops like "SNEAKERS" will be led by Cudi, while "OBJECTS" will see Nast at the helm. Other upcoming releases include "VARSITY" by Stéphane Ashpool, "DENIM" by Guillermo Andrade, "T-SHIRTS" by Nirui and more. According to a press release, each "10x10 creator had an existing relationship with the brand." "They had knowledge of and respect for Off-White™ codes but also, critically, all brought a strong point of view, rooted in courage and fearlessness," it explained. From May 2026 through April 2027, a global series of events will be held to celebrate the project, along with releasing exclusive products.

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