Jordan Brand Dropping The Notorious B.I.G Air Jordan Retro 13

Jordan Brand is partnering with the Christopher Wallace Memorial Foundation to auction off 23 rare pairs of the Christopher Wallace Air Jordan 13. Initially designed in 2017 to commemorate The NOTORIOUS B.I.G.’s 45th birthday, the unreleased sneakers were kept under wraps until lately. The year 2023, which reflects Michael Jordan’s renowned jersey number and the 50th anniversary of hip-hop, serves as the cornerstone for the relationship, culminating with the Jordan Year 2023 Campaign. Because of the NOTORIOUS B.I.G.’s effect on hip-hop culture and beyond, 2023 is an appropriate year to communicate a message of self-belief with the globe. The sneakers, which have the shape of Wallace on the tongue and slogans celebrating the rapper’s dedication, will be available exclusively at Sotheby’s.

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