Ice Cube’s BIG3 Basketball League Sells Los Angeles Franchise For $10 Million

Ice Cube‘s BIG3 league has sold its first franchise in a whopping $10 million deal as the BIG3 continues its plans for expansion.it was announced that a group led by investment firm DCB Sports has purchased a BIG3 franchise that will be based in Los Angeles, marking a watershed moment for the basketball league. The eight-figure deal comes as the BIG3 looks to transition from a traveling model to one in which each team in the league is based in its home city, with its own home arena, a move which Cube believes will strengthen the league’s respective fanbases. In addition to the Los Angeles franchise, the BIG3 is looking to secure four new ownership groups by start of the 2024 BIG3 season in June, and hopes to have all 12 of their existing teams sold prior to the 2025 BIG3 season. 

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