A'ja Wilson Will Be The First Black Woman To Have Her Own Signature Nike In 22 Years

A’ja Wilson announced that she would join the brand as an official face of Nike Basketball and receive her very own sneaker: the A’One. While the kicks are set to arrive in 2025, the impact of Wilson joining the Oregon-based company will surely be felt now. The two-time WNBA MVP took to Instagram to share the official announcement in a way only Wilson could. “TOP TIER, no brainer,” she typed in the image caption of herself wearing a Nike hoodie that reads, “Of course, I have a shoe dot com. Nike also made a splash with some advertisements in the WNBA Champion’s hometown. Made For The W showed the guerillia marketing used to announce A’ja’s new sneaker in Columbia, South Carolina. “HOME TOWN STAMPED,” the account typed. “@nikebasketball took over the streets of Columbia for the @aja22wilson A’One announcement, and you know we all love a good photo opp! 610 Harden Street. Wilson will be the first Black woman to headline her own signature basketball shoe for Nike in 22 years, since Sheryl Swoopes’ Air Swoopes Premier, notes Andscape.

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