Floyd Mayweather is doubling down on his commitment to buying more Gucci goods.
Earlier this week, the 41-year-old retired boxer spoke with TMZ outside the Italian luxury brand’s Beverly Hills store to express his continued support for the brand, which is currently in hot water after selling a sweater with an attached balaclava that resembled blackface.
“I’m not a follower. You know when everybody else they say, ‘Everybody gonna boycott?’ I say guess what, this boy gonna get on a yacht and live life,” Mayweather said.
Since then, rappers T.I. and 50 Cent have both expressed their disgust with the three-time US Golden Gloves champ’s stance.
T.I. released a diss track aimed at Mayweather titled “F—k N—a,” which features lyrics such as, “I don’t give a f—k how much money you have/What did you do with it? How did you use it to make an impact and influence the wealth for the better?/You rather go buy jewelry, whatever.”
The song inspired 50 Cent to post a picture of a fake letter from Mayweather mocking his public statement and literacy. He also Instagrammed a photo of the boxer with the Gucci balaclava drawn over his face, and posted a video of himself burning a Gucci T-shirt.
In response, Mayweather posted a lengthy, multi-page letter to his Instagram account further elaborating on his original statement. “In light of the most current boycott and digital outrage, I wanted to take the time to address a couple of issues that I myself have trouble wrapping my mind around,” he wrote.
“For Instance, why would we (as a people) agree to a temporary boycott of Gucci for merely 3 months if what was done caused so much strife? Why wouldn’t we agree to a permanent boycott of Gucci as well as all other merchandise that fall under the Kering ownership, such as YSL, Balenciaga, Alexander McQueen and more? I’ll tell you why…it’s because in this day, celebrities and failing artist pick and choose the hottest trending topic as a means of seeking attention and using fake advocacy as their platform when their ‘talent’ no longer benefit them [sic].”
Continued Mayweather: “It’s common knowledge that these luxury brands aren’t being purchased on a large scaled by the Black Communities that you portray you’re advocating for, yet you use the emotions of our people that are already suffering with countless issues within their own home-front [sic] that you conveniently pay no regard or respect to. The same celebrities stirring the pot over brands that they, without doubt, will continually buy, are the same artists that inject rap lyrics fueled with drugs, murder and sexual promiscuity into the very Black Communities you’re pretending to care so much about.”
The athlete also pointed out that he was a fan of Dapper Dan long before the legendary Harlem fashion designer began working with Gucci.
“If you know better, do better!” he concluded. “Start with your own homes and the content that you mass-produce and sell to your very own. Take a look at how you’re representing your people first before asking someone else to do so!”
Shortly after Mayweather posted the open letter, Dapper Dan expressed his appreciation for the boxer, writing on Instagram, “When the brands took everything from me and I was sewing in a basement, @floydmayweather was there. When artists couldn’t afford to buy #DapperDan clothes, I would give them credit, and then y’all got famous and y’all never came back. I’m not going to call y’all out, but I’ll give y’all the opportunity to speak up.”
I can't sh!t on Floyd ...... He gave me ....... My first co-sign ...........
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