Alexander McQueen, the iconic British fashion designer with an A-list clientele, was found dead Thursday inside his London home after reportedly killing himself.
The 40-year-old McQueen, the son of a taxi driver who wound up making suits for Prince Charles and gowns for Oscar-winner Kate Winslet, committed suicide, according to the London Daily Mail.
"At this stage it is inappropriate to comment on this tragic news beyond saying that we are devastated," his family said in a statement.
His company spokeswoman, Samantha Garrett, confirmed the death of the four-time "British Designer of the Year" winner but declined to provide any details.
"We don't have any information in terms of circumstances," she said.
An ambulance called to a London address at about 10:40 a.m. found McQueen already dead, police said.
The designer was reportedly despondent over the death of his mother last week.
The demise of the bad boy designer came just prior to the start of London Fashion Week and only weeks before he was due to unveil a new collection on March 9 in Paris.
And it came three years after the suicide of aristocratic British fashion editor Isabella Blow, who plucked him from obscurity nearly two decades ago.
McQueen was one of the fashion world's biggest design stars, traveling in the same circles as top models Naomi Campbell and Kate Moss.
His glittering list of superstar clients included Sarah Jessica Parker, Jessica Alba, Fergie, Cameron Diaz and Katie Holmes. McQueen was born in London's East End, and took to fashion at a young age - dropping out of school at 16 to apprentice on Savile Row.
While working at Anderson and Shepherd, he designed suits for Prince Charles. The cheeky teen claimed that he used tailor's chalk to scrawl "McQueen was 'ere" and other less-printable messages in the lining of jackets headed to the future king.
His big break came in 1991, when Blow bought his entire first collection - a purchase that she later said took two years to pay off. He became chief designer at the renowned Givenchy house in 1996, then moved over to become creative director at Gucci five years later.
Although he was known for his petulance and public outbursts, McQueen was self-deprecating about the attention his acclaimed designs created.
"I didn't plan my life out like that," he said. "When people recognize and respect what you do, that's nice. But I don't think you ever do this to become famous."
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