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Sean “Diddy” Combs may have had the best of intentions when calling out corporate America for failing to invest in black media, but the move appears to have backfired.

The music exec is now being called to the carpet for his own alleged shady business dealings, particularly as they pertain to artists signed to his label, Bad Boy Records.

Many immediately recalled former Bad Boy artist Mase, who last year claimed Diddy refused to sell him his publishing for $2 million because “some European guy” could offer him more.

“Yo @Diddy , how are you going to ask corporate America to pay black people more and fairly when your yourself won’t pay the black people who have helped make you millions? wrote one critic. “Lead by example pimp. Give Mase his masters sir.”

Yonkers group The Lox also infamously called out Combs over their publishing while being interviewed on New York radio station Hot 97 in 2005.

In a response to General Motor’s alleged lack of support for the black community, the 51-year-old music mogul said people of color aren’t afraid to “weaponize our dollars” in an open letter published on his Revolt website.

“No longer can corporate America manipulate our community into believing that incremental progress is acceptable action,” Combs wrote. “We demand that Corporate America reinvest an equitable percentage of what you take from our community back into our community.”

It adds, “The same way you understand the power of our dollars, we understand our power to take them away from any corporation that doesn’t give us the economic inclusion we deserve. We are prepared to weaponize our dollars.”



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