Beyoncé Reportedly Walked Out Of Reebok Meeting Due To Lack Of Diversity

Beyoncé‘s not bossy, she’s the boss.

The “Halo” hitmaker, 37, may have just inked an iconic partnership with Adidas — but according to ESPN writer Nick DePaula, plenty of other sportswear brands tried to woo Beyoncé as well.

The Grammy winner initially met with Reebok, but reportedly walked out of the meeting after she pointed out the brand’s lack of diversity and failure to represent her personal experience and skin color.

“Throughout this process over the last year or two,” DePaula told the hosts of ESPN’s “The Jump,” “she had discussed with Under Armour, with Reebok as well, Jordan [at Nike] at one point was interested in maybe partnering with her. She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?'”

Continued DePaula: “Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects by background, my skin color and where I’m from and what I want to do.’ So she took a step back and left and then it did not come to terms.”

“For her, it really goes beyond that. It’s not just about putting her name on a shoe and here’s the new Adidas Beyonce 1, or whatever they end up calling it. It’s about having an imprint on the company and an impact in terms of diversity,” he concluded.

Reebok issued a statement Friday afternoon saying, “The report that Beyoncé walked out of a meeting with Reebok due to lack of diversity is categorically false. Our discussions with Beyoncé and her team continued for several months after our initial meeting. We are disappointed that false information is being reported as fact.”

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