Beyoncé and Jennifer Garner are among the prominent women taking a stand against the term "bossy" and what it stands for in regards to female empowerment.
"Being labeled something matters," Garner, 34, says in a promotional video for the campaign.
The effort against discouraging girls from leadership is a joint push from the Girl Scouts of America and the Lifetime network.
The PSA also includes participation from Jane Lynch, Condoleezza Rice, Diane von Furstenberg, Secretary of Education Arne Duncan and "Lean In" author Sheryl Sandberg.
"Girls are less interested in leadership than boys," Beyoncé says, while Lynch adds, "and that's because they worry about being called bossy."
"Let's just ban the word bossy," von Furstenberg, 67, says.
Facebook COO Sandberg, 44, adds a message to parents.
"So the next time you have the urge to call your little girl bossy? Take a deep breath and praise her leadership skills instead."
The campaign ad ends with Queen Bey, 32, declaring "I'm not bossy, I'm the boss."
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