Basketball Club Alleges Ice Cube And Partner Stole 3-On-3 Idea

A small-time New York City basketball club is claiming rapper Ice Cube and entertainment exec Jeff Kwatinetz stole their idea for a popular 3-on-3 league featuring retired NBA players, according to a new $50 million lawsuit.

Champions League founder Carl George alleges he recognized that a “significant amount of talented players in the NBA” are pushed out annually, and beginning in 2011 poured over $100,000 into creating a league where former “All-Stars” could keep playing.

The court papers claims that “business associates” of “Mr. Cube” — real name O’Shea Jackson Sr. — and Kwatinetz started appearing at CBL’s investor meetings, and began poaching their players for a new league, BIG3.

“The BIG3 started approaching various potential players in Dec. 2016, many of whom had already signed contracts with the CBL,” the Manhattan Supreme Court suit alleges.

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