A$AP Rocky Works With Paparazzi For New Bottega Veneta Campaign

A$AP Rocky took to social media where he unveiled the unorthodox collaboration along with his intentions behind it. “Throughout history, there has always been a funny relationship between photographers and celebrities,” Rocky captioned the photo carousel. “Even down to the rights and the usage of photos, and the tabloid hustle, there’s always seemed to be a disconnection between famous people and the photographers who follows & film them. While certain celebrities call paparazzi on themselves, other celebrities might get confrontational with photographers. While a very small few, such as myself, don’t mind, as long as they post the good angles, of course.” Unlike a traditional fashion campaign chock-full of glossy, staged photos, Rocky said the project intends to “bridge that gap” by marrying a celebrity’s experience with the paparazzi with well-put-together ensembles in turn, scoring attention for the Italian luxury house. “So, in good light of good angeled [sic] photos, myself and the creative minds at BOTTEGAVENETA thought it would be genius to bridge the gap and utilize my every day lifestyle type photos taken by candid photographers while I do my everyday thing,” he continued. “So this serves less as a campaign and more as a creative trifecta brought to you by Bottega Venetta’s Matthieu Blazy, myself A$AP Rocky, and the talented tabloid style photographers involved. Cheers & thank u.

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