He said to In Touch: 'Justin Bieber is someone I'm not just endorsing as a talent, he's someone I'm nurturing as an artist.
'He's my artist. He's an incredible talent. He's a young man who I think represents all of what's needed in this time to be an artist and be successful.
'You look at the different genres of music now, and it's either electric dance or acoustic sound - you've got the Jonas Brothers, and you've got Lady Gaga.
'I think that Justin's able to do all of it - because he plays piano, he plays guitar, he plays drums, he can dance - so a lot of it is easy to pick when I introduce a different movement to him.'
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