Wedding Planner Disputes Beyoncé’s Claim That Daughter Blue Ivy Is A ‘Cultural Icon’

Wedding planner Veronica Morales is disputing Beyoncé‘s claim that Blue Ivy Carter is a “cultural icon” in a trademark battle over the moniker, according to new court documents obtained by The Blast.

The “Formation” singer and husband Jay-Z have been trying to trademark their daughter’s name since 2012, and are battling Morales, who argues that she has been using the name Blue Ivy for her company long before the world knew about Blue Ivy Carter.

Morales filed a trademark for the moniker in 2012 to use it for her event planning business, which she first opened in 2009, according to the company’s Facebook page. Blue Ivy Carter was born Jan. 7, 2012.

Beyoncé, who is trying to trademark Blue Ivy Carter and not Blue Ivy, previously argued the woman’s company is a “small business, with just three regional offices and a handful of employees” and that her daughter is a “cultural icon.”

“[Morales’ claim] that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety,” Beyoncé argued in court documents.

Now, Morales has fired back at the star’s claim that the 7-year-old is a “cultural icon,” stating: “Beyoncé’s company is trying to skirt the law, and recently argued that the 7-year-old Blue Ivy Carter is a ‘cultural icon’ in the United States. According to Wikipedia, a cultural icon ‘is an artifact that is identified by members of a culture as representative of that culture,’ such as apple pie, baseball, and the United States Flag.”

Blue Ivy Events has 905 followers on Instagram, but has more than 5,000 on Facebook.

According to the social media page, Blue Ivy Events was named one of the top wedding planning businesses in the country by Brides Magazine and The Knot, and was founded by a Harvard grad. It has offices in Boston, South Florida and Los Angeles.

The case is expected to go to trial.

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