Make way! Big bums are shaping up to be the summer of 2010's hottest trend.
Serena Williams reveals that it took her years to accept her curvy backside, joining other full-figured celebrities embracing their broader bottoms this beach season.
Kim Kardashian says she finally appreciates her round rear. Madonna's daughter Lourdes loves shorts that make your butt look big. And a new book celebrates bulging booties.
Not since Sir Mix-a-Lot's 1992 hit "Baby Got Back" has so much praise been paid to the posterior.
Williams admits that it wasn't until she turned 23 that she realized she'd never have the same shape as her sister Venus.
"I'm super-curvy," the 28-year-old tennis titan says in the August issue of Harper's Bazaar. "I have big boobs and this massive butt.
"Venus is tall and she's like a model and she fits everything," Williams adds. "I was growing up, wanting to be her, wanting to look like her, and I was always fitting in her clothes, but then one day I couldn't. But it's fine. Now I'm obviously good."
These days, she's proud of the bod that's won her 27 Grand Slam titles. "Since I don't look like every other girl, it takes a while to be okay with that," Williams says. "But different is good."
Even tiny-tushed women are coming out in support of heftier hinds.
In the same issue of Harper's Bazaar, Cameron Diaz admits to envy when asked if her butt was a career-booster.
"That's funny, because most booties that propel girls are usually the bigger booties," says the 37-year-old actress. "I have a little tiny one, but it is, nonetheless, juicy."
Madonna's 13-year-old daughter, Lourdes, who helped design a fashion line that hits Macy's next month, has been blogging about some of her favorite styles.
"I am totally obsessive about '80s shorts," she recently wrote. "You know the kind that makes your butt look kinda big."
Bronx-born beauty Jennifer Lopez, 40, doesn't need special shorts to show off her much-hyped butt. She was spotted on a Malibu beach last week looking hot in a plain old pair of denim shorts.
And Rapper Ice-T's wife, 31-year-old swimsuit model Nicole (Coco) Austin, has been making waves for baring her huge bum on the beach in a thong bikini.
Reality show star Kardashian, 29, lives constantly in the shadow of her voluptuous backside, but she's learned to love it.
"Yep, I'm the girl with the big butt," she tells the Daily Telegraph in recent interview. "The girls at school would walk by and grab it and be like, ‘Your butt's so big!' It was a joke, but I'd hide it with my uniform. I guess I've learnt to appreciate it now.
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