Video Music Box & UHHM Presents ‘The Drip’ Hip Hop Fashion Show

The Universal Hip Hop Museum and Video Music Box brought together prominent Hip Hop heads to celebrate 50 years of Hip Hop fashion. The Universal Hip Hop Museum–which opens in 2024–partnered up with the Video Music Box and the Mayor’s Office of the City of New York to kick-off the 50th Anniversary celebration of Hip Hop culture with “The Drip: 50 Years of Hip Hop Fashion,” a live runway show held at The Venue at the Hard Rock Hotel Times Square. The show also included emerging designers Malik Dupri, Haus of Swag, Riche Threads and Pepper Jacques. Mayor Eric Adams was in the building and paid homage to the groundbreaking designers, The Shirt Kings, who started in the early 80s. The fashion show also introduced I.C.Y. Inspire Creative Youth and their mission to create elevation platforms for inner city youth around the world. DJ Ralph McDaniels, creator of Hip Hop’s longest running broadcast variety show, Video Music Box and the Video Music Box Collection has been documenting Hip Hop culture for the past 40 years. “The Drip” included footage from a decade of original “Phat Fashion” runway shows for the audience of the next generation of Hip Hop’s designer’s, influencers, and fashionistas.  

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