TikTok and Universal Music Group are in the final hours of an epic standoff that will see all the label’s music removed from the world’s biggest app Universal Music Group is defending their stance on their waning contract which is set to expire at midnight accusing TikTok of sitting back and getting filthy rich off their product without "paying its fair share they're now taking the position of yanking their artists' music off the platform they feel TikTok needs to pay more cash to license their tunes. Universal also argued they’ve applied every potential countermeasure available to ensure their artists are protected from AI impersonation and online security something they say TikTok has failed to do for the music industry and its fans overall. The Big 3 label has a huge roster Taylor Swift, Drake, Nicki Minaj, Ariana Grande, Bad Bunny, Ice Spice, Rosalía and dozens of other superstar names will soon be affected, but UMG says they have a greater responsibility to uphold. TikTok snapped back at UMG, pinpointing the issue on classic corporate GREED they accused UMG of spinning a “false narrative” and noted they have healthy 'artist-first' agreements with every other label and publisher.
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