The Toronto rapper joined forces with upcoming streaming service Emmersive Entertainment to exclusively release one million copies of his WHEN IT’S DARK album.
The project is a 7-track NFT album that features a seven art piece collection streaming exclusively via the E-NFT platform and app.
The 29-year-old shared the news on Instagram “1 million copies sold in 57 seconds. Revolutionary historical innovative & a huge success. WhenItsDark E-NFT sold the f*ck out !!!! lomo thank u emmersive thank u !! vinco thank you !!! I’m at a lost for words !!! I’ve never sold this much music so fast !!! I guess when u cut the bullsh*t of the middle man, u become king !!!
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