Soulja Boy took to Instagram to announce he has launched his own sneaker brand called Soulja Stars. The sneakers come in three different colorways: white, black and yellow, and green. Each pair comes packaged in a “collector’s edition” box and retails for $279. The sneaker brand is a collaboration with Alive Shoes an Italian footwear company that allows people to apply for a chance to create a sneaker and sell it on their website. According to the website, the sneaker is made and shipped directly from Italy. “Soulja Boy is the designer of this shoe concept,” the site reads. “Soulja Stars is a unique limited edition shoe concept; you will not find this custom design anywhere else! The shoes are handcrafted in Italy. Once you buy a pair, the custom shoes are manufactured and shipped to you.
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