Sons of Biggie And Jadakiss Star In ONLY ONE’s Summer Campaign

WOODstack, launches its Summer 2026 collection today, Thursday, July 16, with CJ Wallace and Jae'Won—sons of The Notorious B.I.G. and Jadakiss, respectively—as the faces of its opening campaign. WOODstack owner Sunny Singh, who has spent more than 30 years building the retailer, formally unveiled ONLY ONE alongside creative director Ian Anton, formerly of Richardson Magazine, and Andy Friedman, a former Timberland Brand Partnerships executive whose three decades at the company included collaborations with Supreme, Stüssy, Pharrell, Virgil Abloh, and KITH. The campaign was shot by artist Gogy Esparza in a style channeling the cinematic work of Hype Williams and Director X. Wallace and Jae'Won are joined by model Faith Jaggernauth, rapper Ize, and Public Housing Skate Team's Vlad Gomez. "Gogy and I pulled inspiration from our favorite music videos from that era," Anton said in an interview with Hypebeast about the new collection. "Jae'Won and CJ Wallace were the natural faces of the campaign because they represent a direct lineage to that foundational era while carrying it forward into today."

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