Snoop Dogg Last week sent social media users into a frenzy when he announced: “After much consideration & conversation with my family, I’ve decided to give up smoke,” effectively bringing his reign as the ultimate stoner to a tragic end. But as it turns out, his weed was never actually on the chopping block his backyard fire pit was. "I know what you thinking, ‘Snoop, smoke is kind of your whole thing.’ But I’m done with it. Done with the coughing and my clothes smelling all sticky icky,” Snoop Dogg shared in a new announcement video on Monday. In the clip, he reveals that the weekend-long meltdown he sparked was actually just the promotional strategy behind his latest brand deal: Solo Stove's Smoke Fire Pit “I’m going smokeless — Solo Stove fixed fire,” he says in the clip. “They take out the smoke. Clever.” For the last 10 seconds of the promo trailer, the rapper roasts marshmallows over one of the smokeless fire pits and just chuckles to himself. He got everyone good telling his followers to respect his privacy during this trying and difficult time and got a check out of it. How’s that for clever? He’s laughing all the way to the bank.