Snoop Dogg Named Team USA’s 1st Honorary Coach For 2026 Winter Games

Snoop Dogg is Team USA’s first-ever Honorary Coach starting with the 2026 Winter Games Snoop announced the news Thursday The U.S. Olympic & Paralympic Committee (USOPC) is enlisting "Coach Snoop" to be a chief hype man and sideline supporter for America’s fearless Olympic and Paralympic athletes in Cortina, Italy in February Tha Doggfather's "Coach Snoop" brand and Fanatics have already linked up for exclusive Team USA merch that directly supports athletes' training, mental health, and education. Snoop shared his excitement in his statement "I'm proud to share that I'm joining the Team Behind the Team at the United States Olympic & Paralympic Committee, supporting Team USA in all the moments on and off the field of play.

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