Snoop Dogg has announced a marketing partnership with Landy Cognac. Under the terms of the deal, Snoop will help promote the cognac brand at his shows, during after parties and other promotional events. “The partnership between Landy and Snoop Dogg creates the perfect platform to launch LANDY’S affordable luxury product,” said Stephen Lewin, Senior Vice President, General Manager -- Spirits Division at WJD. “Snoop Dogg epitomizes confidence, innovation and is known to be the life of the party, making him the ideal choice to partner with Landy Cognac – a brand that mirrors these characteristics. Snoop leads the hip, fashionable and smooth lifestyle that Landy Cognac represents, and is sure to resonate with the strong urban following that Landy is rapidly growing.”
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