Rihanna’s Fenty Brands Cease Sales For Blackout Tuesday

Rihanna has paused all three of her fashion and beauty companies for the day.

“We ain’t buying s—t!!! and we ain’t selling s—t neither!! gang gang! #BLACKOUTTUESDAY AF!!!,” the singer, 32, posted on Twitter Tuesday morning.

She also shared a picture of a black square as part of the Blackout Tuesday social media campaign, in response to the ongoing protests demanding justice for George Floyd and police brutality.

Each of Rihanna’s three companies — Fenty, Fenty Beauty and Savage x Fenty — has replaced its usual homepage with a message in solidarity with the movement.

“We are not staying silent and we are not standing by. The fight against racial inequality, injustice, and straight up racism doesn’t stop with financial donations and words of support,” it reads. “In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries we are proud to take part in #BlackoutTuesday.”

The message continues, “This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp.”

On the site for high-end label Fenty, there is an additional note about the reason Rihanna started the company with LVMH, making her the first black woman to run a major luxury fashion house.

“Fenty as a brand was created to elevate beauty, power and freedom!,” the label shared on Instagram Tuesday. “At this very moment racists are attempting to rip those values away from black people and we will NOT stand by and let that happen. We are too powerful, creative and resilient.”

The social media posts and website messages direct fans to join the companies in donating to Color Of Change and The Movement for Black Lives (M4BL) as well as Black Lives Matter NY, Reclaim the Block and The Bail Project.

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