Rihanna Receives $50 Million From Investors For Savage X Fenty Lingerie Line

Rihanna continues being the baddest in the game, locking down an additional $50 million from investors for her Savage X Fenty lingerie line.

The Wall Street Journal reported, Rihanna’s business was able to secure the new investments following a strong first year.

The company already had $20 million stacked from investors, bringing its new total to $70 million.

The new cash comes from Jay-Z’s venture firm Marcy Venture Partners LLC along with “growth-equity firm Avenir Growth Capital”. Rihanna reportedly also invested millions of her own money into the brand.

Savage X Fenty was released as a joint venture between Rihanna and a “venture-backed fashion platform Techstyle Fashion Group”

Savage X Fenty recently announced a partnership with Amazon Prime to live stream their fashion show on September 20.

They announced it on social media, “We nevah say no to a leopard print moment, especially when @badgalriri shows us what’s what P.S. Do you want to shop the #SAVAGEXFENTYSHOW while you watch it on @amazonprimevideo? Of course you do, sis! We’re not droppin’ an #XtraVIP box tomorrow cuz the hype is real. We droppin’ not one, but TWO Xtra VIP boxes - curated by Rihanna - for New York Fashion Week. We want you to be fresh off that runway! #UXTRA

SOURCE