RIHANNA IS THE NEW FACE OF EMPORIO ARMANI UNDERWEAR!

You’ll be seeing a lot more of Rihanna in the coming months. The Barbados beauty will bare her body in new campaigns for Emporio Armani Underwear and Armani Jeans.

The “S&M” singer follows Hollywood hotties Megan Fox and Victoria Beckham as the global spokesmodel for Emporio Armani’s fall/winter campaigns, according to NYMag.com. Ads are expected to start running in September.

RiRi, who also has endorsement deals with Nivea Skincare and Vita Coco coconut water, recently shot the campaign in New York and was spotted in Milan with Armani’s niece Roberta Armani in May.

Armani is not the first designer to partner with the red-haired fashionista. She previously appeared in Gucci’s UNICEF campaign in 2008.


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