Rich The Kid Calls Out Billboard's New Bundle Pack Physical Merch To Be Counted Toward Sales

Rich The Kid calling out Billboard's newly minted bundle initiative as a bad move for the music biz. We caught Rich out at LAX and he told us he's fine with "floppy artists" getting the extra boost in sales, but also feels Billboard's move could seriously water down the quality of music that ends up charting. Billboard announced this week it's re-allowing bundle sales under the tag "fan packs" which allows for a limited amount of physical merch to be counted toward sales on the album chart. after seeing thousands of his unit sales discounted back in 2020 when Billboard eliminated the merch rule Rich doesn't think sales trickery will stop his shine and says he doesn't plan on hopping on the bundle bandwagon with incentives like crappy Crocs.

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