Quavo Teams Up With Lids For Holiday Campaign

Quavo is teaming with leading sports retailer Lids for their debut holiday campaign, Fitted Santa. In the campaign, Quavo takes over Santa’s chair at a Lids store and reads “The Story of Fitted Santa,” where a special hat travels from person to person, delivering holiday season. As part of the Fitted Santa campaign, consumers can get a custom Fitted Santa “FS” pin with any $50+ purchase (in-store only) or a Fitted Santa design custom embroidered on a hat of their choice, available at any Lids store with a Custom Zone. Customers will also have the opportunity to enter to win exclusive Lids prizes in stores, including a chance to win free hats for a year.

SOURCE