Nike Opens New Temporary SoHo Store In New York City

Nike has opened the doors to its latest NYC storefront in SoHo. Located at 611 Broadway, Nike’s new SoHo residency is set just two blocks north of its prior location at 529 Broadway. Slated to open to the public on April 16, Nike’s new store is a temporary one, the Swoosh noted. While no specific timeline was disclosed, the space is set to play host to several special installations surrounding the World Cup, the U.S. Open and the New York City marathon.

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