NFL Teams Up With NEON16 To Launch ‘Por La Cultura Mixtape Volume 1

Por La Cultura Mixtape: Volume 1 is released by the NFL in collaboration with NEON16 and features performances by Will.I.Am, Anthony Ramos, El Alfa, Yandel, Snow Tha Product, Trueno, and others. The mixtape includes unique songs that celebrate the game’s sounds in fresh, contemporary ways while capturing the energy and flavor of Latino culture. The collaboration consists of 10 original songs, including the popular tune “Rómpela,” which was released earlier this year as the background music for the NFL’s “Por La Cultura” campaign commercial, “The Celebration.” It features Yandel, El Alfa, and Will.I.Am. “Latino Activo,” a positive dedication to the energy and passion Latino fans bring to the game every week, is the second single to be released. It is the lead single and features actor and recording artist Anthony Ramos. Similar modern Latin sounds can be heard in other songs on the album, incorporating reggaeton, trap, dembow, Latin pop, house, EDM, and crossover rhythms. Throughout the season, the music will be utilized at the league and club levels to improve in-game aspects, marketing activations, and social media content.  The Por La Cultura Mixtape: Volume 1 is one of many league efforts to connect more deeply with Latino fans, especially through music which is consistently shown to be a leading passion point for this community,” said Javier Farfan, Cultural Strategist at the NFL. “NEON16 as the premier Latin music powerhouse was the perfect partner to bring this concept to life and imbue the energy, passion and overall football vibe to each track that, at its core, connects high energy and high impact sounds with youth and pop culture.

SOURCE