IN THE STREETS & ON THE WEB

[NEW MUSIC] LI LI NICOLS - "PULL UP"| @LILINICOLS

Hip-Hop Artist Li Li Nicols delivers her latest single "Pull Up" featuring Juug

Born in New Orleans, LA, Li Li Nicols immediately shows an interest in music and entrepreneurship. At the age of 7, she's inspired by the artist Alicia Keys and asks for a keyboard. “I was captivated by her beauty, music and loved that we shared the same name.” Although artists like Alicia Keys, Jay Z, and Kanye West influenced her passion for music and the industry, Nicols father's ambition instilled values of hard work and developed this love for music. Growing up, she experiences music of all genres and generations like The Temptations, The O'Jays, Michael Jackson, Mary Mary, Biggie, Hall & Oates, etc.

At the age of 19, Li Li generates over 200k views and a consistent audience to her site "Live Li Li." Additionally, she managed several local artists, getting them opportunities to open for major artists. At the age of 21, she begins freelance writing for a plethora of blog sites and urban magazines including Society 19, Blasting News, and Hype Magazine. In 2016, she moved to Los Angeles after releasing a small EP which gave her a small music buzz, and shortly after began working as an intern for a boutique public relations firm called FYI. This position helped to establish a solid foundation in the Los Angeles music scene.

Experiencing several trials and tribulations in her adult life, Li Li rediscovered her passion for music and decided to create more songs. Her single Black Diemen that featured Liberian Atlanta artist Wrebel put her back in front of the world after a four-year hiatus. This time, she presents her latest single "Pull Up." This song is a fun, catchy, and vibrant one that is relatable to audiences that enjoy partying. The hook is meant to focus on a phrase that we often use to have fun and get together. The song production is by an Atlanta producer named Snook Nazty.

Be sure to connect with Li Li Nicols on her website, social media, and digital music platforms.