Nelly Relaunching Apple Bottom Women's Jeans

Nelly is relaunching Apple Bottoms in November 2024 the clothing line he launched in 2002 dedicated to women of all shapes, sizes, curves and contours Nelly says, "Our goal as a brand remains the same: celebrating ALL women, all shapes and sizes. We have amazing new styles and are ready to shake the fashion world again we're back!!! The "Country Grammar" rapper was a pioneer of his era  America hadn't fully embraced terms like "body positivity" or the thickness of the modern-day woman just yet and Apple Bottoms' popularity skyrocketed as a result. Nelly's longtime rep publicist Juliette Harris, was on hand for the initial brand launch and notes how Oprah recommended AB to her massive audience on the 2004 edition of her iconic broadcast "Oprah's Favorite Things.”

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