The NBA's squarely in the sights of the United States Department of Justice over accusations The Association worked to torpedo Ice Cube's Big3 basketball league allegations the NBA denies. DOJ launched the inquiry months ago, examining alleged anticompetitive behavior on the part of the NBA, aimed at squashing the Big3's growth. Those allegations, we're told, range from the NBA purportedly throwing its weight around to prevent sponsors and others potential partners from doing business with the rap legend's league to discouraging television networks from carrying Big3 games. Cube and business partner Jeff Kwatinetz launched the 3-on-3 league, made up almost entirely of retired NBA players, in 2017. Some current players have expressed a desire to play in Cube's league in the offseason, but we're told, as the Big3 sees it, the NBA has prevented guys from doing so, putting arbitrary rules in place to stop players from hooping in Ice's league. Big3 officials, according to sources familiar with the investigation, believe they've been unfairly targeted by the NBA.
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