LVMH Signs Rihanna To Create "Fenty Beauty By Rihanna"

Fresh off her collaboration with Puma shoes, Rihanna is ready to release a line of cosmetics called Fenty Beauty by Rihanna.

The new products come with the help of a major luxury conglomerate, Moët Hennessy Louis Vuitton, or “LVMH.”

The only catch when it comes to the costmetics? You’ll have to wait until Fall 2017 to get your hands on them.

The songstress has mentioned in the past her desire to dive into the beauty biz with her own line. And according to a Women’s Wear Daily report, the Kendo division of LVMH was lucky enough to seal the deal with her for what’s reportedly as much as $10 million.

The chief executive officer of Kendo, David Suliteanu, cheerfully boasted to WWD. He gave little detail but much praise, saying, “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars.”

The optimistic outlook isn’t without reason. Rihanna proved herself one of the globe’s biggest recording artists with the release of her latest album, “Anty,” in January to strong sales.

But her superstar reach extends way beyond music. In 2014 the Council of Fashion Designers of America awarded her a Fashion Icon Award, praising her trendsetting style. Her buzzworthy collaborations with Puma have been the talk of the town ever since being named brand ambassador and women’s creative director in 2014. Her latest Fenty x Puma furry slides, which are set to go on sale April 22 for $80, have been grabbing headlines for being the hottest funky fashion statement of the season.

This isn’t even Rihanna’s first time working on cosmetics. In 2013 she partnered with MAC for the limited-edition RiRi Hearts MAC collection featuring a variety of sultry shades for lips, shadowy eye palletes, and soft neutral face makeup that retailed between $16.50-$44. She currently continues to produce a number of successful fragrances for Parlux Ltd.,the latest being RiRi by Rihanna which costs up to $60, and boasts an especially strong presence overseas.

Fenty Beauty by Rihanna will be the third major color cosmetics project that Kendo has undertaken, following the successful Kat Von D Beauty and Marc Jacobs Beauty brands. Prices have yet to be announced, but fellow celebrity turned beauty favorite Kat von D’s line of cosmetics sells in Sephora locations for an estimated $10 to $70. So until announcements are made, one can only hope Rihanna’s line will share a similar, budget-friendly range.

Further details are expected to be announced on kendobrand.com.

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