LOL! McDONALD'S NEW BLACK TAX IS A HOAX!

McDonald's is facing a Big Mac-size problem thanks to a twitpic circulating online.

The chain took to Twitter over the weekend to dispel any association with a Web picture that falsely introduces a new company policy to charge an extra fee for African-American customers due to a recent string of robberies.

Gawker.com noted the fake sign first appeared over a year ago in a blog dedicated to the restaurant - but when it came back on Twitter this weekend, the company acted swiftly to knock it down.

"That pic is a senseless & ignorant hoax McD's values ALL our customers. Diversity runs deep in our culture on both sides of the counter," the company tweeted on its official account Saturday.

But the rumors wouldn't go away and the sign continued to spread throughout the Twittersphere as seemingly panicked PR reps for the company tweeted out three more times that the picture was a hoax.

Finally, on Sunday night, with the Twittersphere not picking up on their repeated "Seriously. It's a hoax" tweets, the company issued a statement hoping to dispel the PR nightmare.

"The sign is obviously a hoax. As a company and a brand we have a long and proud history of diversity inclusion across our system on both sides of the counter," Rick Wion, McDonald's director of social media, told mashable.com in a statement that was later retweeted on the fast food chain's Twitter.

The false sign seems to keep spreading, however.

Late Monday morning - hours after McDonald's issued another denial that they condoned the sign - more tweets about the sign appeared with users not seeming to pick up on the hoax part.

"Y'all hear about McDonald's new policy? Basically there's a new African American tax on the menu," one user tweeted.






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