Beyoncé is no longer a single lady, but that didn't stop the singer from oozing so much sex appeal she was ruled too hot for TV.
The singer's steamy new ad for her fragrance Heat has been deemed "too sexually provocative" for children in the U.K. by the Advertising Standards Authority and will no longer be shown on British television before 7:30 p.m., according to the Daily Mail.
The ad, which opens with a shot of Beyoncé lounging naked in a bathtub running her fingers suggestively over her body, seemed to have crossed the line across the pond.
"Several complainants had told us their children had seen the ad broadcast during the middle of the day around family programs," the British watchdog agency told the paper.
"Although we considered that the ad was unlikely to be harmful to adults or older children, we considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away created a sexually provocative ad that was unsuitable to be seen by young children."
In addition to the bathtub shots, the ad also features the sweat-soaked singer slinking down a hallway in a low-cut satiny red dress, stroking the wall suggestively with her hand before writhing against a mirror.
Her trademark voice can be heard in the background, singing "Fever."
The Advertising Standards Authority said it investigated the commercial after receiving more than a dozen complaints from viewers.
Sony, Beyoncé's record label, had no comment on the incident when asked by the Daily Mail.
You need to be a member of WORLDWRAPFEDERATION.COM to add comments!
Join WORLDWRAPFEDERATION.COM