LL COOL J and The Roots. Together, they have reimagined the iconic song “Mama Said Knock You Out” to serve as the official anthem for the inaugural NBA In-Season Tournament. LL COOL J’s Grammy-winning hit “Mama Said Knock You Out” with the lively hook from The Roots’ popular track “Here I Come.” The result is a dynamic musical backdrop that will accompany the various stages of the In-Season Tournament, starting with Group Play involving all 30 NBA teams and culminating in the Championship. The anthem spot pays homage to the original VMA Award-winning music video while injecting a modern twist. LL COOL J’s presence transitions from the boxing ring to the hardwood of the In-Season Tournament stage, complete with a tribute to the tournament’s coveted trophy, the NBA Cup, and a live performance by The Roots.
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