That's one way to save the magazine industry!
Model and on-again-off-again Leo DiCaprio girlfriend Bar Rafaeli appears on the cover of the July 2009 Esquire, wearing nothing but the intro to a new short story written by Stephen King. Esquire has a long history of iconic covers, including, perhaps its most famous, the legendary April 1968 cover for "The Passion of Muhammad Ali," which depicted the boxer shot in the chest with multiple arrows. Maybe a little of that old magic has returned? What with magazine sales dipping (along with every other print media), they've finally found one way to get more people to read their content -- write it on a naked model!
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