Las Vegas, NV — Viral rapper, content creator, and polarizing internet personality Robbie Tripp is making a noticeable splash online once again as reactions to his viral music video “BASIC BRO” continue to garner explosive reactions online.
The Las Vegas-based hip hop artist first came on to the scene in 2019 with the release of his debut single, and has continually created viral moments throughout his career in the music and entertainment industry. Tripp first teased his latest single “Basic Bro” to his millions of followers on TikTok and Instagram in late 2022. The UK and New York-inspired drill beat showcased a harder tone to Tripp’s music than his typical body positive “bangers”, and introduced his global fan base to his “Vanilla Thriller” persona. On March 31, 2023, “Basic Bro” was released globally on Spotify and Apple Music, while the official music video premiered simultaneously on Tripp’s official YouTube channel. Clips from the energetic music video quickly gained attention online, garnering millions of views from major rap blogs such as WorldStarHipHop and No Jumper. Reactions to the viral music video among the hip hop community varied from those praising the high production value and overall energy of the video, to those lambasting the lyrics and messaging.
Robbie Tripp is the founder and CEO of his media company, Desert Money, which he says creates “musical fusion and high-level visuals.” With a growth of over 2 million streams on Spotify alone last year and nearly 1 million followers on TikTok, Tripp is establishing himself as a creative force to be reckoned with among a viral niche of internet rappers. Headlines continue accrue in the wake of his releases, inarguably demonstrating an ability to create viral moments in internet culture.
In the latest of Tripp’s viral music videos on his official YouTube channel, the “Basic Bro” official music video showcases another of Tripp’s signature energetic and eccentric performances. The artist shared on social media that his crew in the music video is comprised of his former junior college basketball teammates in central California where he was a star shooting guard. The video also notably stars international model Ella Halikas as the featured starlet, a nod to Tripp’s popular brand of body positivity. Halikas is well known as the TikTok generation’s “CEO of confidence” and has amassed a loyal following on social media as the modeling industry’s new “IT” girl for size inclusion and diversity. Tripp says the music video is “only a taste of what’s to come.” He added: “My life is my art project. I’ve only scratched the surface of my potential as a creative professional.”
Tripp shared further thoughts from his Desert Money world headquarters in Las Vegas, Nevada: “I’m chasing my dreams and fulfilling a personal legend with each of my high-level creations. I am an elite connoisseur of vibes and I’m feeling perfectly aligned in my artistic vision. It’s a wonderful feeling. This wouldn’t be possible without those on my team and my fans and followers who believe in me and support my creativity every day. I’m charged up on a dream and it feels amazing.”
“BASIC BRO” by Robbie Tripp (Official Music Video) is now live everywhere.
Robbie Tripp is a potent combination of viral music artist meets polarizing internet personality who has formed an unrelenting creative output that’s been generating viral moments online for years. Tripp’s highly anticipated single ‘Big Girl Banger’, propelled by its massive popularity on TikTok, started a trend of women worldwide celebrating confidence and body positivity. Previously, Tripp was known for his viral single “Chubby Sexy” that was highlighted as a ‘Moment of the Year’ by GQ Magazine in their annual Men of the Year issue. With his signature energy and creative wordplay, Tripp has repeatedly influenced internet culture through his viral music and content. He has been profiled in The New York Times, GQ, Men’s Health, E! News, and more. Tripp’s music has earned him co-signs from major hip hop acts such as RiFF RAFF (Jody Highroller), Blocboy JB, Dizzy Wright, and Grammy Award-winning producer Jahlil Beats. Tripp—also known as the Vanilla Thriller, the Rap Game Liberace, and the Desert Flamingo—has grown a loyal fan base on social media where he shares his energetic music, Desert Money lifestyle, appreciation for zaftig women, and the overall journey of a natural born demon time desert daddy hustler with Wonka energy.
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