The former NBA star's manager says Lamar is partnering with Regency Palms Senior Living in Oxnard and Long Beach to start Odom Senior Care which provide affordable and luxurious care for seniors. Lamar's inspiration is his 96-year-old grandmother, Florence, who now lives alone in the same Bronx apartment she's called home for a whopping 70 years. He decided to get into the senior living biz as a way to help folks after running into some obstacles earlier this year while trying to find a new home for grandma. The major issue Lamar sees with the current landscape adequate senior living is just too expensive, and he's determined to change the status quo.
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