"King Kendrick" warmed the seat of his lyrical throne Tuesday night.
Rap's current most competitive emcee took another swipe at pretty much everyone else in the industry during BET's highly anticipated Hip Hop Awards Cypher segment.
Lamar, 26, especially aimed to shake his age-mate Drake with a rhyme that piggybacked on the initial jabs in his verse on Big Sean's "Control."
This time, over an instrumental of Queens-bred duo Mob Deep's "Shook Ones Part II," Lamar made no subtle allusions.
"Nothing's been the same since they dropped 'Control' / And tucked a sensitive rapper back in his pajama clothes," he rhymed.
"If you need me just call on me/ Hold up, wait a minute/ Your career ain't sh-- unless you got some Kendrick in it."
Drake released his third studio album "Nothing Was the Same" on Sept. 24. He only appeared to mention the evening's events in a thankful tweet.
"Thanks to @BET for the 5 awards!" he wrote Wednesday.
The Canadian-born rapper previously told HOT 97's Angie Martinez that Lamar's "Control" verse "wasn't real" to him.
"I saw him after that and it was just like love, so it's like was that real or was that for the people?," he said, per MTV.
Drake also may have indirectly lobbed his own retort in his song "The Language," where he calls out unnamed rappers slinging jabs "just to get a reaction."
After buzz circulated earlier this month about Lamar's turn at bat, with a preview clip of the Cypher featuring his clique Top Dawg Entertainment, fans of the "B---h, Don't Kill My Vibe" musician were satiated with even more shots fired when it finally aired.
"I got my thumb on hip-hop and my foot in the back of yo a-- / Aftermath get the last laugh," he rapped, name-dropping his West Coast-based label founded by Dr. Dre, which houses others like Eminem and 50 Cent.
"Ya scared to death, scared to look in the mirror when Kendrick is near ya / King Kendrick," he concluded.
While the overall battle included groups like A$AP Mob, Slaughterhouse and even an appearance by Lil Kim, general consensus says Lamar crowned himself with more than enough reason.
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