Kardashians To Protect Deals Using "Kanye Clause"

Shaken by Kanye West's reckless tweets about sister-in-law Kylie Jenner's Puma deal, brands are introducing a so-called "Kanye Clause" into big-money agreements with the Kardashian family.

Confidenti@l is told execs are insisting the famous family promise to dissuade the rapper from mentioning their products in his bonkers online rants.

"(Kanye's antics are) 100% going to start to trickle down to the girls," says an insider, citing West's meltdown backstage at "Saturday Night Live."

"It's scary for brands," said the source, "They are putting ridiculous amounts of money behind these girls and then you have this unknown variable of Kanye. He ruined Puma's Kylie announcement and brands are aware of that."

Before the contract between the sneaker giant and Jenner had been made public, West — who has his own deal with rival Adidas — blew the secret tweeting, "1000% there will never be a Kylie Puma anything. That's on my family! 1000% Kylie is on Yeezy team!!!"

Momager Kris is likely to be on board with the verbal agreement.

"Kris is notorious for shaking down people at the 12th hour of a deal for more money," we're told, "And so, one would imagine, these Kanye meltdowns and tweets — especially because no one has any idea what he is going to say — could really affect that. And you don't get in the way of Kris and her deals."

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