Kanye West‘s "In Whose Name?" Documentary Brings In Big Revenue Without Major Marketing & Promotion

Kanye West's  In Whose Name?, the documentary recently brought in big revenue despite not having a traditional marketing rollout. The film, directed by Nico Ballesteros, made $776,000 in its opening weekend, a huge feat as it was not heavily promoted and was only available in 1,000 theaters across the country. Nonetheless, its inclusion of raw footage and an in-depth look at the Chicago producer’s trying times was more than enough to convince people to go see it. The documentary covers moments such as his “White Lives Matter” shirt era, his periods of antisemitism, the collapse of his relationship with Kim Kardashian, the Sunday Service era, and more. One clip in particular, where he lashed out at Kris Jenner, circulated on the internet and drew people to see the film even more. “I’d rather be dead than to be on medication,” the artist formerly known as Kanye West exclaimed in the clip. Later, he yells, “No one in the family has taken responsibility for my hospital visit, but if you want to go online, that’s 50% of what people say at least!” Jenner tried to tell him that doesn’t matter, and he exploded on her. “It does matter!” he repeated at the top of his lungs before grabbing his belongings and storming out. “It doesn’t matter what the internet says, it matters what we think, Ye,” Jenner said while he exited. He eventually came back and she expressed her love for him, her sympathy for impacting his mental health, and how she wanted his relationship with Kim K to be. Ballesteros and his team plan to widen the scope of the film’s cinematic reach and eventually get it onto streaming platforms.

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