The “Closed on Sunday” singer, 43, confirmed a collaboration between his Yeezy brand and apparel mainstay the Gap in a surprise social media return on Friday.
“YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER,” he tweeted along with a Gap logo with the letters “YZY.”
The Yeezy Gap apparel line is set to hit stores and online in early 2021 and will include “modern, elevated basics for men, women and kids at accessible price points,” according to a news release from the brands on Friday.
However, the cult-like sneakers that West sells at Adidas will not be part of the deal. West will also have a hand at designing the in-store and online presentations. Gap shares on Friday spiked as much as 42 percent on the news. They were recently trading at $13.33, up 31 percent.
Gap will pay royalties and potential equity to Yeezy — of which West is the sole owner — based on sales performance, the companies said. They agreed to a 10-year deal starting this month, with the option to renew after five years, according the New York Times.
The collaboration is a full circle moment for West, who used to work at a Gap store in Chicago as a teenager. In 2015, he even told Vanity Fair magazine that he wanted to be Gap’s creative director.