Jordan Brand and Howard University have announced a new partnership rooted in Black culture and excellence. Jordan Brand announces the 20-year collaboration that will foster educational and athletic opportunities that elevate the best in the Black Community. The collaboration intends to elevate Howard University’s sports department, open up fresh recruitment possibilities, and encourage a new generation to aspire to greatness. Jordan Brand and Howard University want to increase the impact of HBCUs on collegiate sports and the worldwide cultural landscape. Michael Jordan and Jordan Brand’s $100M donation to the Black Community, in addition to their collaboration with Howard University, advances the efforts of groups working to bring about structural change. The collaboration strengthens Jordan Brand’s ties to HBCU culture, which has influenced every facet of Black culture in North America, and celebrates the university’s history through fostering cross-cultural ties.