JID Teams Up With Kellogg's Frosted Flakes For "Hey Tony" Jingle

JID has partnered with Kellogg's Frosted Flakes to put a modern spin on the brand's popular '90s jingle "Hey Tony!" — check it out above. As a true "day one" of the breakfast cereal, the Grammy-nominated rapper wanted his version of "Hey Tony!" to serve as an inspiration for a new generation, similar to what Tony the Tiger did for him when he was growing up. "Kellogg’s Frosted Flakes and Tony the Tiger were a real staple in our house growing up. It was just part of the routine,” J.I.D said in a press release. "So, reimagining the iconic 'Hey Tony' jingle felt like a no-brainer. "I still remember catching the commercials as a kid, and that nostalgia is real but this is also a chance to bring that energy forward and help hype up the new generation with a soundtrack that motivates them to show up, stay focused, and unlock their potential." The new full-length track, which comes alongside a cool lyric video, puts a fresh spin on the beloved jingle, blending JID’s methodical flow with motivational bars that mirror the energy Tony the Tiger has always carried with him. This collaboration between the pair also features a limited-edition 'Day Ones' merch collection that includes a jersey, t-shirt, and cereal box. The box features a custom illustration with Tony the Tiger and JID, a QR code linking to the track on Spotify, and a crossword puzzle that nods to JID's love for word play. 

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